Memento is embarking on an exciting transformation — unifying our diverse product ecosystem under one premium brand. This strategic consolidation marks a pivotal moment in our journey as we align our identity, vision, and offerings under the Memento banner.
We’re absolutely fired up about building the Memento brand into a powerhouse that effectively combines our innovation with our established expertise in the space. This isn’t just a refresh; we’re strategically positioning Memento for significant growth, with our sights firmly set on reaching a top-100 market position. It’s certainly ambitious, but with our strong foundation, technology innovation, and now, a unified brand identity, we’re confident in making this vision a reality.
Staying the Course
The Memento team has been here through it all. Since launching as ‘DEXTF Protocol’ in 2020, we’ve kept building — in bull markets and bear markets alike. Our commitment has never wavered. When prices went up, we built. When prices crashed, we built even more. This resilience isn’t just talk; it’s reflected in our growing product lineup that strengthens our foundation. We’ve faced challenges head-on, adapted when needed, but never strayed from our core vision. While others came and went, we persevered, knowing that real value takes time to build. Memento Regenesis isn’t just about a new look — it represents years of hard work and our unwavering belief in our project’s potential.
Responsible Stewardship
We’ve taken a different approach when it comes to funding our vision. Unlike many blockchain projects, we never raised funds directly from our community. Our operations have been mainly funded by an equity raise in 2019 and multiple Financial Sector Technology and Innovation (FSTI) grants from the Monetary Authority of Singapore. We’ve been intentionally cautious with our finances from day one — stretching resources, prioritizing development, and making tough decisions when necessary.
As a team of finance and tech professionals, we’ve applied sound investment principles when managing our treasury over the years. This disciplined approach has enabled us to weather bear markets without compromising our vision or requiring additional fundraising rounds in the past. Our ability to sustain development through challenging market conditions reflects our deep belief in what we are building and our commitment to seeing our vision through to completion.
Standing the Test of Time: Ready for RWA’s Moment
Being one cycle old in the crypto space isn’t a disadvantage — in our case, it’s our decisive advantage. While the market often chases shiny new projects, Real-World Asset (RWA) projects like ours were just ahead of their time in the previous cycle. As the RWA sector takes center stage in the current market cycle, Memento stands ready to capitalize on this tremendous opportunity with an invaluable edge: years of development experience, transformative blockchain-based infrastructure ready for institutional adoption, strategic real-world partnerships, and deep market insights that new entrants simply cannot replicate.
Unlike many multi-year-old projects that depleted their token reserves and either ceased operations entirely or, in other cases, had to alter their tokenomics to survive, we’ve maintained healthy team token reserves in our treasury. Since launching the ‘DEXTF’ token in 2020, we’ve used only a small percentage of our token allocation for essential community-building initiatives, staking incentives, and liquidity mining programs. We didn’t dump tokens on our community during price spikes — instead, we preserved our reserves, aligning our long-term interests directly with ‘DEXTF’ token holders.
This approach wasn’t accidental. It reflects our fundamental belief that RWA’s time would come — and now it has. Having stood the test of time through a complete market cycle, we’ve proven our resilience and commitment. As institutional interest in tokenized assets accelerates, our maturity becomes our strategic edge. Memento Regenesis represents not just a rebrand but the culmination of years preparing for this precise moment when our focus on RWAs would move from early innovation to market necessity.
The Rebranding Campaign: Name and Slogan
The Memento Regenesis campaign name carefully balances our established legacy with our vision for the future. This term powerfully captures the transformation of our already existing strong foundation while signaling an exciting new chapter. Regenesis resonates powerfully across both blockchain and TradFi ecosystems, where ‘Genesis Block’ and ‘Genesis Fund’ respectively represent popular industry terms. It speaks to our evolution: not starting from scratch but rather building upon the solid base we’ve already established.
With Legacy Meets Innovation as our new slogan, we reinforce this bridge between TradFi and blockchain technology, embodying our commitment to revolutionary yet trustworthy blockchain-based solutions for the traditional Fund Management industry.
Unifying Our Vision: The New Memento Structure
At the heart of Memento Regenesis lies a strategic transformation — the unification of our diverse product suite under a single, powerful brand. This consolidation creates a cohesive ecosystem while maintaining a consistent identity across all our ecosystem components.
- Memento ZKchain: our institutional-grade, public, permissioned Ethereum L2 that pioneered our new branding approach.
- Memento Digital Fund Management (DFM) Protocol (previously known as ‘Domani Protocol’): our flagship multi-chain digital asset management protocol that allows individual investors and institutions to create, mint, and manage ETF-style tokenized funds.
- Memento Token (previously named ‘Domani Protocol’ token): featuring a new gradient blue logo with two white rhomboids that visually connect to the Memento brand identity while preserving our legacy ticker — Decentralized Exchange-Traded Fund ($DEXTF) — that perfectly fits our vision of transforming the traditional fund management industry.
This unification represents more than a cosmetic change — it’s a strategic evolution that builds on our established foundation while moving forward under the unified Memento brand.
The Road Ahead: Strengthening Our Presence
As part of Memento Regenesis, we’re implementing strategic improvements across several key areas:
- Social Media Activities: Revamped social media presence, streamlined communications through a single unified X account, enhanced posting frequency, active social listening, and a visual refresh across all our digital touchpoints;
- Communications: Consistent X posts, monthly community calls, and fortnightly written AMAs with our CEO in the Telegram group;
- Marketing: A directed, selective marketing plan aimed at enhancing the Memento brand awareness, increasing our visibility, and expanding our reach, ultimately positioning Memento to gain the recognition it deserves;
- Cross-platform Community Outreach: Active presence across platforms through various engagement initiatives: inviting industry speakers to our X Spaces, participating in other RWA-focused X Spaces, and conducting AMAs in established Telegram communities — all driving our marketing momentum;
- Community Growth: Loyalty and community-building initiatives designed to expand our community base;
- RWA-focused Platform Coverage: Targeted placements to secure Memento features and coverage on high-quality research and market commentary platforms — as part of our marketing efforts;
- Token Liquidity: Gradual enhancement of ‘DEXTF’ token liquidity;
- Platform Data Integrity: Comprehensive management of Memento and ‘DEXTF’ information across all external platforms — ensuring accuracy and consistency on CoinGecko, CoinMarketCap, DEXScreener, DEXTools, and other data aggregators.
These initiatives reflect our commitment to not just rebranding but reimagining how we connect with our community and the broader market. As we unify our products under the Memento brand, we’re equally focused on unifying and strengthening our presence in the RWA market.
To Our Romans: A Special Message from Nicola, our CEO
If you have been with us on this journey over the past four years, you have witnessed our resilience, our commitment to building through all market conditions, and our unwavering belief in the future of blockchain-powered finance. Memento Regenesis marks not just a new chapter in our story, but the beginning of the growth phase we’ve been methodically preparing for.
The foundations we’ve built, the partnerships we’ve forged, and the technology we’ve developed are now perfectly positioned for the moment RWA is having. To our long-standing community members, the Romans, who have shared our vision through the early days — thank you for your trust and patience. The path ahead is where your support truly begins to bear fruit. Stay with us as we unlock Memento’s full potential and transform the future of institutional finance together.
For those just discovering Memento, you’re arriving at exactly the right time — as years of careful development meet a market finally ready for institutional-grade RWA solutions like ours. We invite you to be part of what comes next as Memento defines the future of blockchain-based digital asset management.
Learn more about Memento on our website, and join us in shaping the future of finance on our Twitter and Telegram.
About Memento
Memento is a pioneering blockchain development company that provides innovative solutions for the evolving financial landscape. Specializing in decentralized finance (DeFi), digital asset management, and blockchain infrastructure, Memento works closely with financial institutions, enterprises, and developers to create customized blockchain products that deliver security, scalability, and flexibility to build the infrastructure for the next generation of digital finance.
